Cookie Consent Manager

What is Cookie Consent Manager?

A Cookie Consent Manager is a website’s process of collecting and storing and analyzing a visitor personal data. The collection of their data through cookies.

Cookies enables owner to monitor and document any kind of tracking on their website, display the relevant information to their website visitors and automatically obtain and log all visitors consents. Thus it should provide clarity into the tracking processes, through cookies or other technologies, of visitor data.

Cookies inform visitor about what types of data will be collected and what it will be used for. Cookie should store visitor consent data and deal with requests to make alterations to any data that the website has collected, including requests to access and erase this data.

Data law and privacy legislations

When you think about data law and privacy legislations, cookies easily come to mind as they’re directly related to both. This often leads to the common misconception that the Cookie Law has been repealed by the General Data Protection Regulation (GDPR), and California Consumer Privacy Act (CCPA).

What is GDPR?

What is CCPA?

The California Consumer Privacy Act (CCPA) is a California regulation for controlling the companies and other organizations that collect and analysis personal data of users of California residents.

Need of Cookie Consent Manager

Depending on local laws and regulations. Regardless, companies that view risk as an opportunity to prove transparency and trust create a sustainable competitive advantage and increased profits. Thus cookies helps to collect data from different visitor and help companies to develop traffic on their website.

Contribution of cookies for companies as well for visitor

Major of companies collect the data from the cookies to develop the marketing campaigns aimed at a very specific market segment including the product group, geolocation, search term and attract visitor towards their website.

Cookies makes browsing the Internet fast & easy. The cookies allow the website to know who the visitor are. They can tailor their browsing experience based on the previous visits. Certain websites customize site information based on their location & they do not have to enter the same information every time.

Working of cookies banner

A cookie banner is a tool for compliance with the cookie laws and other data protection laws worldwide.
Once the cookies templates are drafted, the website owner implies this cookies templates on their website.
A cookie banner is the cookie notice that is shown on websites and some apps on the visitor’s first visit.
When a visitor opens a website, a pop-up appears on screen. This pop-up is the actual cookie banner. It use to inform the visitor that the website uses cookies and asks for cookie consent.
If the visitor accept the cookies then the server gives visitor a cookie that acts as his identification card. Upon each return visit to that site, his browser passes that cookie back to the server.
In this way, a web server can gather information about which web pages they are used the most, and which pages are gathering the most repeat hits.
Cookies scrutinize the collected data and helps the owner to analyze the visitors. Thus now whenever the visitor visits the website he gets results according to his pervious search and interest.

Challenges

How to make a dynamic cookie dialogue box for customer?
How to provide JavaScript SDK so that customer can put the JavaScript in their website without making more changes?
How to accept the customer’s cookies from each website?
How to scan a website for new cookies?

Features regarding cookies banners

Cookies are the pop-up menu which appears on the screen. Thus its look, position and access should be such that it catches the eye of visitor and easy to understand.

Widget Features provide the option of custom design, banner text, button text, link text and ideal banner position like whether you want an overlay version or a slim version banner at the top or bottom of your website, choose the position that best fits your website design and your visitor’s behavior.
Automatic declaration helps you to get the update notice regarding the cookies.
The cookie banner ensure that visitors can provide consent on their any device like personal computers or mobile phones.
Cookies banner provide simple options to visitors so that they can select and give permission to access their personal information.
Different domains can get bulk consent and it will allow to group websites and share the given consent.
The Intelligent Scan Features acts like an extension of the cookies to keep list in that it allows you to keep data from specific websites that you use a lot.
While your website is scanning, you will need to create a template for your cookie banner. The template stores settings of banner.
It is the best website scanner that finds all cookies and similar trackers on website for true transparency.
Cookies are the fastest and trustable source to get specific traffic on website. It helps to get visitor’s personal information regarding companies use. Thus its best way of marketing.
As cookies contain various specific options regarding collection of the visitor’s data. Thus it helps in scrutinizing the collected data and get valuable visitor on website.
Data security is the main factor that affect the visitors to accept cookies. Thus encrypted security helps to prevent cookies from being accessed by unauthorized user.

Conclusion

Cookies is the best way to gather traffic on website. Thus selecting an ideal cookies is very important. An ideal cookies should have a dynamic layout and should be easy to imply on website without major changes. It should have different options and multi-features like getting information of different domains and scanning website. Cookies are concerned with personal data so cookies should be secured and alert about unauthorized users.